{"product_id":"leaders-day-2027","title":"Leaders Day: Less Budget, Fewer People, More AI","description":"\u003cp\u003eJoin us for a\u003cmeta charset=\"utf-8\"\u003e full day away from your desk for senior marketers who are stepping up.\u003c\/p\u003e\n\u003cp\u003eThursday 28th January 9:30 - 6pm \u003cbr\u003ePeterley Manor Farm, High Wycombe (30 mins from Marylebone Station)\u003c\/p\u003e\n\u003cp\u003eYou’ll spend it working through common leadership dilemmas with a small group of peers, hear from two senior leaders on the pressures shaping marketing right now, and go home knowing the one bold move your own leadership needs next.\u003c\/p\u003e\n\u003cp\u003eBig Up Club members get 50% off,  make sure you have selected the member ticket. \u003cbr\u003e\u003cbr\u003eNot a member yet? Join our January cohort to receive the discount, contact abbie@up-world.co to join. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTo request a 3 month payment plan (Nov-Jan), please email abbie@up-world.co\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe day\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe whole day is built around one case study, led by our coach Jo Fawcett. A Marketing Director gets a new CEO who wants proof of return within the quarter. Then her budget is cut, her team size reduced, and AI is expected to cover the gap. In groups of three, you’ll work through the calls she has to make, then turn the same questions on your own situation.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eTwo roundtable sessions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003eLeading in the age of AI with an experienced AI leader -\u003c\/em\u003e How senior marketers lead when AI is doing more of the work: what to automate, what to keep in house, and how to bring your team with you.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003eThe CFO’s view with an experienced C-Suite leader -\u003c\/em\u003e What finance actually needs to hear from marketing when budgets are being questioned, and the numbers that win the argument.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat you’ll take away from the coaching\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eYou’ll leave clear on the one call that matters most in your role right now. You’ll be more confident in your own judgement after testing it against peers who’d lead the same situation completely differently. And you’ll know the decision you’ve been putting off, along with your first move on it.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFood, drink and something special\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eBarista coffee and pastries to start the day and a delicious two-course lunch.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eAt lunchtime you can choose a yoga class, a sauna session or a walk.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWe'll finish with drinks at the pub, a chance to catch up!\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWho it’s for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eMarketing Directors, Brand Directors, Growth Directors and senior Heads of Marketing who are ready to step up.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eEverything is included: the full day of content, food and drinks throughout. You’ll also get materials to help you build the business case for your company to cover your ticket.\u003c\/p\u003e","brand":"Up World","offers":[{"title":"Big Up Club Member","offer_id":56420846076289,"sku":null,"price":249.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member","offer_id":56420846043521,"sku":null,"price":499.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/2550\/0356\/files\/LeadersDay_9d1c7f66-8870-456f-9c3d-4cae47c21e40.png?v=1792492183","url":"https:\/\/copyclub.myshopify.com\/products\/leaders-day-2027","provider":"Up World","version":"1.0","type":"link"}